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Tokenomics

Cheelee operates on BNB Smart Chain (BEP20) and uses two primary tokens:

$CHEEL

  • Total supply: 1,000,000,000

  • Current circulation (at TGE): 19,385,500

  • Utilities:

    • Voting on feature development

    • Used for content promotion and advertising

$LEE

  • Total supply: 7,000,000,000

  • Utilities:

    • Reward for content consumption

    • In-app purchases

EASY – Temporary Coin

  • Introduced for the “Swipe-to-Earn” mechanic

  • Earned by interacting with the app (scrolling, inviting users, completing tasks)

Token Utility and Adoption

  • All users receive a wallet upon registration

  • Token utility is immediate and integrated into the user journey

  • Direct $LEE withdrawal to local bank cards is available in 15 countries (e.g., Brazil, India, Indonesia, Nigeria)

  • Low onboarding barrier through free starting assets

  • For $LEE, fixed total supply and increasing mining difficulty are designed to support long-term price growth. For $CHEEL, controlled emission and liquidity management are set to stabilize the price.

  • $CHEEL/$LEE tokens are repurchased using platform revenue (from glasses, transaction fees, and 70% of ad revenue)

  • A portion of repurchased tokens is regularly burned to reduce supply

  • Emission of tokens is strategically managed to stabilize market dynamics

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