Tokenomics

Cheelee operates on BNB Smart Chain (BEP20) and uses two primary tokens:

$CHEEL

• Total supply: 1,000,000,000

• Current circulation (at TGE): 19,385,500

• Utilities:

  • Voting on feature development

  • Used for content promotion and advertising

$LEE

• Total supply: 7,000,000,000

• Utilities:

  • Reward for content consumption

  • Donations to creators

  • In-app purchases

$EASY – Temporary Token

• Introduced for the “Swipe-to-Earn” mechanic

• Earned by interacting with the app (scrolling, inviting users, completing tasks)

Token Utility and Adoption

• All users receive a custodial wallet upon registration

• Token utility is immediate and integrated into the user journey

• Direct $LEE withdrawal to local bank cards is available in 15 countries (e.g., Brazil, India, Indonesia, Nigeria)

• Low onboarding barrier through free starting assets

• For $LEE, fixed total supply and increasing mining difficulty are designed to support long-term price growth. For $CHEEL, controlled emission and liquidity management are set to stabilize the price.

• $CHEEL/$LEE tokens are repurchased using platform revenue (from glasses, transaction fees, and 70% of ad revenue)

• A portion of repurchased tokens is regularly burned to reduce supply

• Emission of tokens is strategically managed to stabilize market dynamics